There is one question that is repeated by app entrepreneurs quite a bit. The exact wording varies, but it mostly goes like this:
“I have published an app on the app store but it’s not getting enough downloads. It’s a good quality app and I have tried to optimize it but still, it doesn’t work. There are worse apps that are ranking higher than mine. I am so frustrated. What should I do to get more downloads so that my app ranks in the top 10 ?”
The answer is App Store Optimization or more popularly known as ASO. Continue reading
Once the internet boom started in the 90s, there was a rush for getting your website and your shop online. As the number of websites increased, it became vital to rank your website high on the search engine search. This led to the development of SEO or Search Engine Optimization.
On June 29, 2007, Steve Jobs laid the foundation to question the monopoly of websites. He did it by launching the first iPhone with an ecosystem of apps. A decade later, consumer preferences have shifted to mobile and it has become crucial to rank your app higher on the app store.
This has given rise to App Store Optimization (ASO). I would like to suggest 2 statistics to those who question the importance of ASO.
- As per Tunes 2015 survey, a staggering 67% of the users discover an app through the app store.
- As per Mobile Action data, a startling 82% of users never look past the top 25 search results.
So, achieving a top rank is crucial to generating a significant boost in downloads. But how do you learn more about the best practices in ASO, when there is so much junk out there? Continue reading
You have launched your app on the app store but are not getting enough downloads. Although, you have a high-quality app and applied App Store Optimisation (ASO) techniques including a kickass app icon, amazing screenshots, great app title and high-volume keywords still you are not ranking in the top 10 for your keyword on the app store.
Unfortunately, this is the story for a lot of app entrepreneurs out there. But what is missing here?
The answer is a secret ingredient called long tail keyword.
What Is Actually a Long Tail Keyword?
Gabriel Machuret, the Founder of ASOProfessional.com, is spot on about the importance of reviews for App Store Optimization. Reviews offer the much-needed social proof that users look for before downloading your app.
‘App reviews are the fuel of the ASO’ – Gabriel Machuret
They can’t be influenced by promotion from the app developer and provide unbiased information about the value a real user got out of your app.
That’s why both Google and Apple pay enormous importance to reviews for deciding your app’s ranking on app store.
What did you do before you downloaded your last app from the store?
Take a moment and think about it. And don’t consider apps which have the marketing muscle behind them like Uber, Amazon or Airbnb. Continue reading
The mobile app market is huge and growing at a phenomenal pace.
In 2016, the total revenue from the app store stood at $61 billion and is expected to more than double to $139 billion in the next 5 years.
Source: App Annie Forecast
The total number of apps have also grown in proportion with the revenue. From a modest 400,000 in 2010, to a staggering 5 billion apps (including both Google and Apple App Store) in 2017.
Number of apps available – Google Play Store (on left) and Apple App Store (on right)
In fact, 1600 new apps are being introduced to the app store every single day. Gone are the days when you can just launch an emoji or fake farting app and expect to get a million downloads. Continue reading