Tag Archives: app marketing for free

Interview: Meet Stuart Hall Who Got 2.3 Million App Downloads on a Zero Marketing Budget

Developer Name Stuart Hall
App Name 7 Minute Workout
App Niche Health and Fitness
App Description Workout Coach
iOS/ Android iOS
Country Australia
Year Published 2013
Pricing Freemium
Revenue (per month) 3,000
Total Revenue (in US$) 72,000
Downloads 2,300,000
No. of people 1
Reason for success Picked up a trend, Apple feature
Social Media @stuartkhall

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The Ultimate Guide to App Marketing for Free [Including Pro Tips]

The mobile app market is huge and growing at a phenomenal pace.

In 2016, the total revenue from the app store stood at $61 billion and is expected to more than double to $139 billion in the next 5 years.

Source: App Annie Forecast

The total number of apps have also grown in proportion with the revenue. From a modest 400,000 in 2010, to a staggering 5 billion apps (including both Google and Apple App Store) in 2017.

Google Play Store - Number of Apps     Apple App Store - Number of apps

Number of apps available – Google Play Store (on left) and Apple App Store (on right)

In fact, 1600 new apps are being introduced to the app store every single day. Gone are the days when you can just launch an emoji or fake farting app and expect to get a million downloads. Continue reading