Tag Archives: App marketing

Interview: Meet Elliot Schrock Whose Apps Got A Million Downloads on Google Without Any Marketing

The app success story of indie developer Elliot Schrock who got more than a million downloads on Google Play Store and makes Full-Time income from his apps while doing consulting on the side.

Developer Name  Elliot Schrock
App Name Subway NYC
App Niche Maps & Navigation
App Description Map for subway transit
iOS/Android Android
Country United States
Year Published 2013
Pricing Free (ads)
Revenue (per month) $1,000 – $5,000
Downloads 500,000+
No. of people 1
Reason for success Solved a problem through app, Chose market carefully
Social Media @elliot_schrock

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The Ultimate Guide to App Store Optimization (ASO) [Including Pro Tips and iOS11 Updates]

There is one question that is repeated by app entrepreneurs quite a bit. The exact wording varies, but it mostly goes like this:

“I have published an app on the app store but it’s not getting enough downloads. It’s a good quality app and I have tried to optimize it but still, it doesn’t work. There are worse apps that are ranking higher than mine. I am so frustrated. What should I do to get more downloads so that my app ranks in the top 10 ?”

The answer is App Store Optimization or more popularly known as ASO. Continue reading

Top 12 App Store Optimization(ASO) Experts You Need to Know

Once the internet boom started in the 90s, there was a rush for getting your website and your shop online. As the number of websites increased, it became vital to rank your website high on the search engine search. This led to the development of SEO or Search Engine Optimization.

On June 29, 2007, Steve Jobs laid the foundation to question the monopoly of websites. He did it by launching the first iPhone with an ecosystem of apps. A decade later, consumer preferences have shifted to mobile and it has become crucial to rank your app higher on the app store.

This has given rise to App Store Optimization (ASO). I would like to suggest 2 statistics to those who question the importance of ASO.

  1. As per Tunes 2015 survey, a staggering 67% of the users discover an app through the app store.
  2. As per Mobile Action data, a startling 82% of users never look past the top 25 search results.

So, achieving a top rank is crucial to generating a significant boost in downloads. But how do you learn more about the best practices in ASO, when there is so much junk out there? Continue reading

The Ultimate Guide to App Marketing for Free [Including Pro Tips]

The mobile app market is huge and growing at a phenomenal pace.

In 2016, the total revenue from the app store stood at $61 billion and is expected to more than double to $139 billion in the next 5 years.

Source: App Annie Forecast

The total number of apps have also grown in proportion with the revenue. From a modest 400,000 in 2010, to a staggering 5 billion apps (including both Google and Apple App Store) in 2017.

Google Play Store - Number of Apps     Apple App Store - Number of apps

Number of apps available – Google Play Store (on left) and Apple App Store (on right)

In fact, 1600 new apps are being introduced to the app store every single day. Gone are the days when you can just launch an emoji or fake farting app and expect to get a million downloads. Continue reading