There is one question that is repeated by app entrepreneurs quite a bit. The exact wording varies, but it mostly goes like this:
“I have published an app on the app store but it’s not getting enough downloads. It’s a good quality app and I have tried to optimize it but still, it doesn’t work. There are worse apps that are ranking higher than mine. I am so frustrated. What should I do to get more downloads so that my app ranks in the top 10 ?”
The answer is App Store Optimization or more popularly known as ASO. Continue reading
Once the internet boom started in the 90s, there was a rush for getting your website and your shop online. As the number of websites increased, it became vital to rank your website high on the search engine search. This led to the development of SEO or Search Engine Optimization.
On June 29, 2007, Steve Jobs laid the foundation to question the monopoly of websites. He did it by launching the first iPhone with an ecosystem of apps. A decade later, consumer preferences have shifted to mobile and it has become crucial to rank your app higher on the app store.
This has given rise to App Store Optimization (ASO). I would like to suggest 2 statistics to those who question the importance of ASO.
- As per Tunes 2015 survey, a staggering 67% of the users discover an app through the app store.
- As per Mobile Action data, a startling 82% of users never look past the top 25 search results.
So, achieving a top rank is crucial to generating a significant boost in downloads. But how do you learn more about the best practices in ASO, when there is so much junk out there? Continue reading
You have launched your app on the app store but are not getting enough downloads. Although, you have a high-quality app and applied App Store Optimisation (ASO) techniques including a kickass app icon, amazing screenshots, great app title and high-volume keywords still you are not ranking in the top 10 for your keyword on the app store.
Unfortunately, this is the story for a lot of app entrepreneurs out there. But what is missing here?
The answer is a secret ingredient called long tail keyword.
What Is Actually a Long Tail Keyword?